I’m trying to use TikTok and Instagram more than I currently do on social media. Is there anyone in this room who does that? How do you find the going?
What types of content do you publish? I want to showcase houses but I don’t want to spend all of my time doing it. I’ve heard good things about Boost App Social. Has anyone given it a try?
How frequently do you publish, too? Is once a week, as I was thinking, sufficient?
Hi, Clementine. Social media may be massive. Once a week is far too few. The recommended frequency is 1-2 times per day. Look for great performers and see what they do.
I get most of my business from Facebook without paying for ads. I connect with my friends list, which includes past and current clients. I create 1-2 minute videos about things like improper repairs caught by home inspectors, the importance of knowing that “sewer backup” isn’t covered by standard homeowners insurance, and funny reasons why you wouldn’t want to live in a neighborhood (while actually describing its good points).
I don’t use scripts or try to be fake in my videos because people can tell. I just start recording and talk. Sometimes I need a few takes, but the feedback and interaction are always better than I expect. I’m naturally humorous, and that comes through in my videos. They’re not cheesy, just funny, and making people laugh helps grab their attention.
I’m realistic about my appearance—I’m not an influencer or model, but I clean up well. I don’t mind looking silly or weird in my videos because I’m doing something unique. When people meet me for the first time, they often say, “Oh! You look just like in the videos!” and they love it. If I make a video every week for a month, I usually start getting messages by the start of the second month.
real estate, you may not need social media as your only source of leads, but it is an important part of the picture. In this digital world, it’s important for real estate agents to have a strong online profile.